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Archive for the 'Editors Choice' Category
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Tips on How to Succeed with Online Video
TubeMogul has released a free report entitled Web Video Marketing – Best Practices. The report starts out with some various statistics supporting the claims that online video is essentially where its at right now. If you have current ad representation for your video content, this is a great report to forward on to them for source material in your media kit.
Essentially what TubeMogul does is allow you to, for free, follow the trend of your online videos, as well as upload your videos to many different video sharing sites simultaneously, including YouTube, Revver, MetaCafe, MySpace, BrightCove, Yahoo, and AOL. Additionally, they’ll aggregate and graph your stats for you across all the sites with which you choose to distribute your video with. It is the stat-tracking and aggregation of data expertise at TubeMogul that really played into provision of valuable data released in this report.
The juicy bits come in the disclosure of a “Secret Formula” for the success of an online video, expressed “mathematically” by the equation:
.5C + .15M + .20T + .15P = Success.
Here’s what it means:
50% C = Content and Production.
15% M = Metadata.
20% T = Thumbnail.
15% P = Promotion.
Full story via Mashable
Daily Show to Open Web Video Archive
Viacom is set to unveil a new site that will include 13,000 video clips of its popular “The Daily Show with Jon Stewart,” representing every minute of the show since its 1999 inception.. wOOt!
To prepare for the site launch, 16 Comedy Central writers and video encoders have worked two shifts a day on the project since June, according to the report. Erik Flannigan, executive vice president for digital media at MTV Networks, the Viacom unit that includes Comedy Central, said one particular challenge for the site was designing ads to satisfy advertisers without turning off viewers. The site will include a database of clips searchable by both date and topic. More via CNN Money
Fierce 15 IPTV Innovators 2007
This year’s Fierce 15 IPTV Innovators are small telcos, the majority with 30,000 lines or fewer, that have deployed IPTV via fiber-to-the-home or hybrid copper/fiber systems. Many of the innovators have been among the first to employ MPEG-4 or its Microsoft counterpart in order to deliver high-definition channels to cutting-edge set-tops. They have broken ground with shared headends, brokered programming deals with multinational media conglomerates and field tested untried technology.
A lot of these companies are legacy community phone companies, some more than 100 year old, yet they were out of the gate with IPTV before the Big Bells–Verizon and AT&T. FierceIPTV conferred with several telecom industry executives in the compilation of the list, which was not meant to be comprehensive, but rather a snapshot of the diversity, history and flexibility of some of the most enduring businesses in the United States.
Google to Combine AdSense with YouTube
And so the “Aha Hammer” finally drops.. Google has admitted it will integrate the YouTube platform their AdSense unit in order to raise awareness and revenues for themselves all players going forward.
“Video units” will display two different kinds of advertising, both pegged to the content of the site and the subject matter of the video itself. The resulting revenue will be split three ways, with the site owner, content owner and Google all taking a slice.
The two types of ads to be displayed within Google’s new video units are a banner ad that will sit on top of the player at all times, and a so-called overlay ad, which will pop up after the video has been playing for 10 seconds. The bulk of the ads will generate revenue based on how many user clicks they accrue.
We’re not surprised.
OMMA Roundtable Talks Web Video
The OMMA conference [Video] roundtable on “content costs and creation” hit on a key topic for web video producers and distributors: How much does it cost to make Web video, and how much money can you make from it?
Next New Networks CEO Herb Scannell argued that Internet video only works if it’s dirt cheap or less. Scannell, who spent more than two decades at Viacom’s cable channels, scoffed at the notion that web video could be made profitably for 10% of conventional TV programming budgets: $50,000 for an hour of web video, he argued, was still much too high. Instead, he said, he was looking for programming that costs “hundreds of dollars a minute.” More from the Alley Insider..
Cisco Gets ‘Any Stream to Any Screen’ with Adobe Flash
Cisco and Adobe have announced the Cisco Content Delivery System will be the first system of its type to natively support Adobe Flash streaming capabilities, in addition to traditional progressive delivery. Service providers and organizations of all types using the Cisco CDS will be able to deliver Adobe Flash Player compatible video to PCs, and TVs using Adobe Flash streaming capabilities, accelerating the Cisco CDS’ ability to deliver “any stream to any screen.” This solution will include the recently announced Adobe Flash Media Server 3 software.
The CDS implementation of Adobe Flash Media Server 3 will offer the full benefits of Adobe Flash technology including improved performance for faster user response and increased streaming protection to ensure that valuable content is better protected as it is delivered to viewers. The CDS platform provides additional benefits for the hosting and distribution of Flash Player compatible video content and services including content and service routing, dynamic hierarchical caching, load balancing, failover protection, IP multicast extensions, unified management tools, and end-to-end quality-of-service (QoS) support.
News Corp. and NBC Universal Wanna Hulu You
While you might be excused for thinking that Hulu is a developer focused on delivering complete end-to-end solutions within the wimax technology or an interior district of Terengganu, Malaysia.. it’s the new official name for that long-awaited joint venture video portal from News Corp. and NBC Universal.
According to this post on AdWeek:
The site will allow fans to stream episodes of NBC series such as The Office and Friday Night Lights, along with the soon-to-launch remake of The Bionic Woman. Meanwhile, Fox is planning to offer on-demand episodes of staples like The Simpsons and Mad TV as well as premiering shows such as the New Orleans-set cop drama K-Ville. In addition to Hulu.com, the sweeping venture will see these series distributed across the biggest sites on the Web, including AOL, MSN, MySpace and Yahoo!.
Why is Hulu the new venture’s name? According to a note posted on the site by newly installed CEO Jason Kilar, it’s meant to connote fun and simplicity. “Objectively, Hulu is short, easy to spell, easy to pronounce and rhymes with itself,” he wrote. “Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building. Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world’s premiere content when, where and how you want it.”
Apply Here for beta access, full launch due in October.
Adobe Adds HD video to Flash 9 Player
Not to be outdone by Silverlight, Adobe has announced a beta version of its Flash player with the ability to play high-definition video. The new player adds support for H.264 – as used in the Blu-ray and HD DVD standards – plus High Efficiency AAC audio.
The company’s Premiere Pro and After Effects software for content creators already supports H.264 encoding, and support for the standard will also be added to Adobe’s AIR platform for rich Internet applications. Get the beta Flash Player here. The final release is expected during the next few months.
SuperNova 2007 – Conference Videos Online
We’re coming to this a bit late.. the SuperNova 2007 event was held last month to explore “Business, technology, and social interactions”.
“Intelligence is moving to the edges, through networked computers, empowered users, fluid digital content, distributed work teams, and powerful communications devices. At the same time, new opportunities are emerging through social software, pervasive wireless networking, massively multi-player virtual worlds, and distributed e-commerce, among other trends.”
Whew, we double dare ya to chant that one 3x fast.. 
The presentation from John Hagel who is billed as a ‘renowned strategy consultant and author, who recently joined Deloitte and Touche, where he will head a new Silicon Valley research institute’ is def. worth watching.
via: Bubble Generation
