Tips on How to Succeed with Online Video
TubeMogul has released a free report entitled Web Video Marketing – Best Practices. The report starts out with some various statistics supporting the claims that online video is essentially where its at right now. If you have current ad representation for your video content, this is a great report to forward on to them for source material in your media kit.
Essentially what TubeMogul does is allow you to, for free, follow the trend of your online videos, as well as upload your videos to many different video sharing sites simultaneously, including YouTube, Revver, MetaCafe, MySpace, BrightCove, Yahoo, and AOL. Additionally, they’ll aggregate and graph your stats for you across all the sites with which you choose to distribute your video with. It is the stat-tracking and aggregation of data expertise at TubeMogul that really played into provision of valuable data released in this report.
The juicy bits come in the disclosure of a “Secret Formula” for the success of an online video, expressed “mathematically” by the equation:
.5C + .15M + .20T + .15P = Success.
Here’s what it means:
50% C = Content and Production.
15% M = Metadata.
20% T = Thumbnail.
15% P = Promotion.
Full story via Mashable
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