Google to Combine AdSense with YouTube

And so the “Aha Hammer” finally drops.. Google has admitted it will integrate the YouTube platform their AdSense unit in order to raise awareness and revenues for themselves all players going forward.

“Video units” will display two different kinds of advertising, both pegged to the content of the site and the subject matter of the video itself. The resulting revenue will be split three ways, with the site owner, content owner and Google all taking a slice.

The two types of ads to be displayed within Google’s new video units are a banner ad that will sit on top of the player at all times, and a so-called overlay ad, which will pop up after the video has been playing for 10 seconds. The bulk of the ads will generate revenue based on how many user clicks they accrue.

We’re not surprised.

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Google Video

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Google News

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Logitech Google TV companion box demo
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Video: Google moving back to China
Google's Internet license has been renewed in China, and shares of the tech giant are up in the pre-market. CNBC's Julia Boorstin has the details. (CNBC)

Google and Nike Launch Joga.com
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