YouTube’s New Ad Model(s)
YouTube has created a new advertising concept called participatory video ads. Each day at YouTube’s home page, one video ad will be featured. It will rise and fall based on its own merits, judged by users. The participatory video ad, which visitors must click on to view, is one way the company is demonstrating how it plans to do web advertising differently.
To understand the power of the new medium, Kingdon points to this sample Sony commercial for its new TV, which has had 3+ million views.
“How much money do you think advertisers would pay to get 3 million people to see and comment on your advertising?” said Kingdon, who declined to say how much. “Where else can advertisers get that immediate feedback? This starts to leverage the full potential of what is very new on the Web, which is a video community site.”
Paris Hilton has also launched a participatory video commercial advertising her debut album. People who click on it will be lead to her own channel which she will update with new videos and added features such as interviews and scenes behind making videos.. hmmm. They can subscribe to her channel and find out videos that she likes.. Hmmm! 
Via: Mercury News
Did Google Pay Too Much for YouTube?
The landmark announcement on October 9 that Google would aquire Youtube for $1.6bn in stock has rocked the internet video world. Predictably there has been alot of discussion about the deal - ALOT - but how does one decide if they paid too much..?!? When the rumors started swirling around,
Hey Guys, Plenty to See on Savvy TV
Over 50,000 articles onsite, a fast-growing social networking Friends community where you can join forums and groups and message other members; and thousands of videos on just as many topics of interest to men. The site also features tasteful, non-nude pictorials and full length interviews with some of the
Panel of Web Community Founders
Guy Kawasaki moderated this panel at the CommunityNext conference with the founders of six very successful web properties; hi5, Suicide Girls, Slide, HotorNot, PlentyofFish and Fark. If you’d like to learn how these companies became successful without “proven teams, technology, or business models,” you’ll love this video.
MyABC to Deliver Free Ad Supported Web Video
ABC will offer ad-supported shows via a new service called MyABC, Disney CEO Bob Iger told analysts and investors during a recent Bear Stearns presentation. According to Variety, Iger said the site would sell new ads for the broadband versions. No time frame or titles yet. Once again, he reminded
Do-It-Yourself Web Video Syndication
Multichannel news posted this interesting platform and technology comparison between upstart Maven networks and Brightcove. Note one of the key differences in the respective business models is starting price and therefore the customer target.
Maven’s pricing starts at $5,000 per month for a one-year commitment, which includes 500,000 video
Ustream and Wired Sitting in a Tree
Wired just loves to carve an angle don't they..
"Ustream.tv has opened up the format to allow anyone to quickly and easily start broadcasting video live. This is huge. Right now—today—anyone can launch a live Internet television network, complete with scheduled shows, all using the Ustream platform (which is, for now,
phénomène
Promotional film for a collection by fashiondesigner Laura Reuss
Styling: Laura Reuss
Photographer: Andreas Chudowski (chudowski.de)
Models: Katja Dreyhaupt and Lina Eulitz
Make-Up: Susann Marleen Kuster and Aylin Wiener
3D and Motiondesign: Christopher Warnow
Music: Like Spinning Plates - Radiohead
Technical information:
3D scenes are programmed in Java using Toxiclibs Physics (toxiclibs.org/) and rendered using the Sunflow Library
Understanding the Impact of Online Video (iVOD)
Online video has arrived with highly publicized and explosive growth over the past 18 months. That growth will continue unabated for the next two years while advertisers grapple with various methods to reach the audience that has adopted the channel so rapidly. A large number of business models and providers
Naval Battleships of Epic Proportions!
An epic naval battle of amazing proportions! “Amazing” being miniature and “epic” being, well, let’s just say we had to wear eye goggles. Really! The incredibly talented seamen hand-crafted the robotic warships and controlled them from the side of Maker Faire ocean with radio remote controls, shooting 1/4″ diameter steel