NBCOlympics.com Streaming the Games
NBC is significantly expanding its Olympics video offerings for the internet and mobile phones, a sure sign of its increased comfort with technologies that erect geographic boundaries online, however the video access will be limited to internet users in the United States.
The network’s official Olympics site, NBCOlympics.com, will show for free, on a delayed basis, the complete runs and routines for the top finishers and for all U.S. participants in almost every event. None of the video will be live; in most cases it won’t be available online or on phones until the end of NBC’s broadcast day, generally 11:30 p.m. ET. By contrast, the BBC is simulcasting five television feeds, though only to U.K. residents.
We count at least 5 major ad. brands on the home page including AT&T, Coke, Sun Microsystems, Samsung and Intel. It would be very interesting to see the cost / benefit data once this project is finished. Via: Wired
UPDATE: NBCOlympics.com Sets Record, Makes Money
In the past, NBC worried that putting Olympics video online would eat into TV ratings. Those worries are starting to fade, as this year’s decision to run video online just after they air has paid dividends. By Feb. 22, NBCOlympics.com served up 6.4 million video streams, with 72,000 hours of video watched. Plus, the site had 278 million page views, shattering the old record of 251.4 million page views from all of the 2004 Summer Games.
NBC Universal’s Dick Ebersol told AdAge that this will be the first time NBC has turned a profit with its website, projecting it would bring in about $5 million to $6 million for its entire run. Ebersol said that by 2012, even more people will be watching the Olympics online or on other platforms. “To this point, the money that pays for the Olympics, for our rights, is still largely money coming from TV advertising,” he said. “As soon as we see significant money start to come in from fields like the Internet and wireless, we’ll adjust our policies even more.” Of course, NBC isn’t the only game in town for following the Olympics. News.com notes that Yahoo, ESPN and various blogs and podcasts have also made hay with Olympic coverage online. Via: OPA
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